About MarketingCamp: Mission

Hi and welcome to MarketingCamp,

We’re looking forward to hosting you, and a couple hundred other marketing leaders, innovators, collaborators, entrepreneurs, and maybe even a guerrilla or two. We think that if we mash up marketing skills across industries, disciplines and companies, we’ll end up raising the bar on marketing innovation.

To create the context, we’ve adopted the Unconference format based on Open Spaces Technology. It’s a perfect forum to get ideas out there that people can respond to. It has raised the bar on other disciplines like product management (via ProductCamp) and cloud computing (via CloudCamp). Now it’s our turn and we plan on mixing it up a bit.

The inaugural MarketingCamp will be tailored to Silicon Valley. With around 30 sessions, we hope to capture marketing topics that run the breadth of the valley from performance marketing to brand building. More importantly, we hope to capture topics unique to Silicon Valley. Silicon Valley marketers have pioneered areas such as social- and interest-graph marketing, the gamification of marketing, customer insights from big data analytics, behavioral targeting (and the associated privacy debate), location-aware marketing, app and widget marketing…

However, we’re targeting innovation beyond these 100 square miles by making MarketingCamp portable. Want to “roll your own” MarketingCamp for your city? Steal our logo, copy our site, appropriate our content and pillage our sponsors. Heck, we’ll give you a full instance of our site in a sub-directory on MarketingCampSV.org. Just ask. Why? Because if you’re focused on marketing innovation, not site administration, then when it comes time for the next Silicon Valley MarketingCamp, we can pick up where you left off.

Finally, MarketingCamp is about having fun. While marketing is reasonably serious stuff, learning about it doesn’t have to be… particularly on a Saturday in March. So, take as large or as small a role as you want and don’t be afraid to vote with your feet. The only thing we volunteers ask is that you have fun.

See you at MarketingCamp!

Michael Downs
Executive Director